Ali Harvey

/Alita Harvey-Rodriguez

About Alita Harvey-Rodriguez

Alita is the founder of Milk it Business Academy. With over a decade experience in the Digital Business Development Industry, she works with some of Australia's fastest growing privately owned companies; helping them to uncover hidden profits through revealing opportunities in their sales and marketing funnels. Alita has an active leadership role to mentor CEOs, Business owners, Sales & Marketing teams around the world, specialising in implementing systematic processes to increase sales revenue and creating raving fans from of your clients. Her philosophy is "Data Beats Emotions”.

ORIA’s 2017 Winners Announced: Product Personalisation Wins Big

By |July 31st, 2017|Leadership Tips|

Last Thursday night we saw the best of the best of Australia and New Zealand's online retailers attend the Online Retailer Industry Awards (ORIA's) for the eighth year running. As always the line-up of finalists was filled with an impressive selection of new innovators and well-known industry giants. Milk It Academy's Alita Harvey-Rodriguez was selected as [...]

Top Reputation Management Stats And Tips For Retailers

By |March 5th, 2015|Leadership Tips|

Have you ever 'Googled' your business? Has customer said something about you, you didn't even know about?  Good or Bad? What would you do if someone did say something negative about you? Do you have the tools in place to handle and turn it around for a positive outcome? Reputation Management is a hot topic, and [...]

Facebook Releases Next Level Ads for Retailers – Dynamic Ads

By |February 25th, 2015|Marketing Strategies, Social Media Marketing|

Facebook has officially announced it’s new product... One I'm really excited to get into! Dynamic Ads. You may have seen or read something about them. Here is my 411 on these ads. What they are, how you can use them and what it could mean to your business. [Tweet "Facebook Dynamic Product Ads - it’s [...]

Reach More People For Less With Facebook Relevance Score

By |February 25th, 2015|Marketing Strategies, Social Media Marketing|

Facebook did something highly useful! They now let us see a relevance score for all our campaigns. Brilliant. But what does that mean for you? Over the years, naturally we’ve seen a lot of changes in the Facebook platform as well as the algorithm that controls what users see in their news feed. The fact [...]

Hyper Targeting Tactics From Subscriber To Social For Higher Performing Campaigns

By |February 25th, 2015|Marketing Strategies, Social Media Marketing|

Incase you don’t know what hyper targeting is, it’s that art of enabling online marketers to tap into self-expressed user information to target campaigns like never before. By enabling this information we are able to reach the consumers most likely to be receptive to your brand/offer. Whilst guides on ‘Five Things You Can Do to [...]

Where is the real end of the sales funnel?

By |February 18th, 2015|Marketing Strategies|

Do you think the sales funnel really end at the sale? I was having a discussion with a sales manager for a major real estate chain over the weekend and they posted the debate that once the sale is done it’s done for them… I didn’t agree. Being an entrepreneur I seek opportunity and try [...]

Employee Retention Strategies: Top 6 Ways To Do Them Right

By |February 7th, 2015|Leadership Tips|

Hiring the right employee's for the right job is a challenge in itself, but retaining them can be even harder. This is one of the biggest lessons I’ve learnt through the years in this industry. Even when I was still in the corporate world, I’ve always wondered why a lot of companies do not invest in employee [...]

80 Ways To Boost Sales – Publicity (Part 3)

By |February 2nd, 2015|General Tips, Marketing Strategies|

Cutting through the noise of marketing and making your message stand out can sometimes feel like a challenge. Especially when you're trying to reach new markets. Trust me when I say you've never exhausted all your options! There is always a new way to reach your target market, you just need to think! Luckily we've done [...]

Milk’s Top 10 Posts For 2014

By |January 14th, 2015|Marketing Strategies|

This year… 2015, how do you plan on taking charge of the growth of your business? Will you continue to wait until potential customers find out about you? Or are you going to put yourself out there, disrupt your market and do things differently? As for Milk, we’re choosing to grow! We have so many [...]